Google
 

NONE: RE: ONLINE-ADS>> Image-off impressions

RE: ONLINE-ADS>> Image-off impressions

Stefanie Nelson (snelson_at_dsw.com)
Mon, 7 Apr 1997 10:36:01 -0600

On Thu, 03 Apr 199, Tom Murcko asked:

>When I sell banner space on my site, how should I handle impressions
>delivered to browsers which have images turned off? These impressions
>would be of some value to an advertiser, since the visitor can still
>click through, but obviously less than actual banner impressions.

Tom,

From the ad agency side, we feel that impressions should be defined as
the number of times a banner is fully loaded. Therefore, impressions
should only count if 1) the banner is served and 2) the graphics are
fully loaded. Impressions should NOT count if a user has images turned
off and only "ALT" text is seen.

While many sites have adopted the above, it is not yet standard. I do
expect that it will become standard in the near future, unless someone
comes up with a valid study that determines a significant value of
"graphics-off" banners. I'm not holding my breath.

Sincerely,

Stefanie L. Nelson
Senior Interactive Media Planner
Euro RSCG Dahlin Smith White
snelson_at_dsw.com


HOW TO JOIN THE ONLINE ADVERTISING DISCUSSION LIST

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.

 


Online Advertising Industry Leaders:

Local SEO with Video
Houston SEO
Houston Web Design

Add your company...

Local SEO with Video
 



 


 
Online Advertising Discussion List Archives: 2003 - Present
Online Advertising Discussion List Archives: 2001 - 2002
Online Advertising Discussion List Archives: 1999 - 2000
Online Advertising Discussion List Archives: 1996 - 1998

Online Advertising Home | Guidelines | Conferences | Testimonials | Contact Us | Sponsorship | Resources
Site Access and Use Policy | Privacy Policy

 
2323 Clear Lake City Blvd., Suite 180-139, Houston, TX 77062-8120
Phone: 281-480-6300
 
Copyright 1996-2007 The Online Advertising Discussion List, a division of ADASTRO Incorporated.
All Rights Reserved.