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NONE: ONLINE-ADS>> College student audience
ONLINE-ADS>> College student audience
Craig Swerdloff (cswerdloff_at_cliqnow.com)
Mon, 7 Apr 1997 14:32:59 -0400
>On March 28, 97 (Online Ads # 60) Holley Atkinson said:
>>Hi O-A'ers, I'm looking for a way to place a buy in multiple college
>>markets and wonder if any of you have a lead to publishers or network
>>aggregators of college student audience...?
There are many publishers effectively reaching the college student
demographic. Sites such as fastWEB (www.fastweb.com), Enter Magazine
(www.entermag.com), Princeton Review (www.review.com), Orange Source
(source.syr.edu), The Gathering (www.takeme.com), Jobtrak
(www.jobtrak.com), College View (www.collegeview.com), College Edge
(www.collegeedge.com), and College Freshman (www.collegefreshman.com)
deliver almost six million monthly impressions to this audience. These
sites are all part of the CLIQCOLLEGE!' Network. For information on how to
place advertisements on any of these sites, or the network as a whole you
can contact Tim Mahlman (tmahlman_at_cliqnow.com) at 212 422 1696. Anyone
interested in adding their site to the CLIQCOLLEGE!' Network can contact Ji
Kim (jkim_at_cliqnow.com) at the same number.
Robert Kadar wrote:
>Hi - An alternative strategy to reaching college student by targeting
>specific sites is to target users
>based upon their domain -- in this case "edu" domain. On the DoubleClick
>Network, in a one-month period, we can serve about 8 million ad banners
>targeted to the "edu" domain. This translates to approximately a reach of
>325,000 unique users. Quite a few advertisers have used this technique for
>targeting the college market quite effectively.
You definitely have a nice alternative there, however this method is a sure
way to exclude a very large percentage of the college audience. Many
off-campus students are no longer being provided with free server access by
their universities. It became too expensive for schools. These students
are now using the same ISP's and Commercial Online Services that you and I
are. Therefore DoubleClick's Network can only effectively reach on-campus
college
Craig Swerdloff
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