Re: ONLINE-ADS>> Sponsored Content

Tammy Jamison (jamison_at_dca.net)
Tue, 08 Apr 1997 16:50:21 -0100

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> Michele Rennert wrote:
> In addition to banner ads we will use sponsored content as one of the
> avenues to continue exploring through the next year. We are offering
> information and not just a sell message with these sites. We maintain the
> product info for the company on the "corporate" site and allow for them to
> have another online presences as well. We predict this model will begin to
> catch on and develop more within the next few years.

We are planning this type of sponsorhip at our site. Our market will be
very targeted. Does anyone have any info on what the industry is
charging for this type of content? Are there typically longer contract
terms for these sponsors (i.e.6 mos or 1 yr.) Any help would be
appreciated.

Tammy Jamison
CyNet7
webmaster_at_cynet7.com

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