Re: ONLINE-ADS>> Advertising on Search Engines vs. Ad Networks

Don R. Calkins (drc_at_commonlink.com)
09 Apr 1997 15:41:09 GMT

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> o Long-term, isn't content really the king online as opposed to search
> tools.

Absolutely.

> In five years, won't most of us have bookmarked our primary
> destinations and do limited searches?

My guess is that the most used will be indexes and meta-indexes covering
areas of interest. They in turn will continue to use search engines to
develop the database that is then indexed by humans.

> Won't most of us be having the
> stuff we're specifically interested in sent to us directly?

Far more than we do now, I'm sure. But just as we still go window-shopping,
so we'll continue to do some browsing/surfing.
I think this will lead to a large number of regional and topical indexes that
will be able to command premiums for ad space on them. That is part of the
reason I'm developing a Central Iowa Index [www.commonlink.com/~drc]

Don C

"Know ye not why We created you all from the same dust? That no one should
exalt himself over the other." - Baha'u'llah : Race Unity pages - IP =
204.77.198.71 http://www.commonlink.com/~drc/race/race.html

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