Re: ONLINE-ADS>> Advertising on Search Engines vs. Ad Networks

Shannon Entin (fitlink_at_voicenet.com)
Wed, 09 Apr 1997 14:38:01 -0400

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At 09:50 AM 4/8/97 -0700, Mark Bressler wrote:
>o Long-term, isn't content really the king online as opposed to search
>tools. In five years, won't most of us have bookmarked our primary
>destinations and do limited searches?

This is what I truly believe and am banking on. I think the most successful
sites will be the ones who can combine an effective search tool with strong,
frequently updated content.

I don't think the search tools will ever die out due to the number of new
sites that are continually added to the Web. But I do believe that many
people will come to rely on a "primary destination" to find new information
for them.

I am building an extensive "links" section that will not only list sites
related to my specific topic (health and fitness), but will rate and review
the sites so my visitors can use me to find the best fitness sites on the
web. In addition, I'm offering a ton of original content and updating daily.

Shannon L. Entin shannon_at_fitnesslink.com
FitnessLink - The Health and Fitness Source!
http://www.fitnesslink.com

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