Re: ONLINE-ADS>> Advertising on Search Engines vs. Ad Networks

Ray Taylor (taylor_at_bizbiz.com)
Wed, 09 Apr 1997 18:03:36 +0100

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Mark Bressler wrote>
>Two subjects that haven't been convered much are the pros and cons of
>advertising on search engines vs. ad networks, and the impact of Push
>Technologies on Web advertising. I would appreciate some dialogue on
>this issue. Here are some of my thoughts:
<<snip>>

I think you are right to question the impact of search engine banners, I
too seldom see them, and the way people search suggests they have better
things to do than be diverted away to an irrelevant site.

Of course, the smarter engines recognise this and serve ads on keywords,
which may help, but only if the user sees the ad in the first place.

In an ideal world, you wouldn't have to browse at all - merely select
sites and topics of interest and have the content delivered to your
screen saver in background. Or hasn't PointCast already done that?
Discrete, unobtrusive ads (PointCast is still working on that one)
server around the selected content would command a premium.

When I switch on my radio at 6.00am I want to hear the morning news, and
in 15 minutes. I don't want to spend an hour 'browsing' or 'searching'
the airwaves, looking for it.

Ray Taylor
London
http://www.bizbiz.com/iar/

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• Next in thread: Jennifer Keiser: "Re: ONLINE-ADS>> Advertising on Search Engines vs. Ad Networks"

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