ONLINE-ADS>> Push Engine Effectiveness

Dave Spector (dspector_at_visionx.com)
Wed, 09 Apr 1997 12:07:54 -0700

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Recently, in the news there has been much written about "push" programs,
information that's pushed to a user rather than extracted by
a user. Companies such as PointCast, AirMedia, and Back Web have
received tremendous amounts of press for, in essence, providing the same
homogenous information to users that can be found anywhere.
Unlike specific newsletters which provide insight,
how much value do these applications really bring?
Sure one can peruse around 300 news sources, but who has the time?
Even tailored news sources with specific indices to filter information
bring information overload.

Our approach at DigiDay is to provide users with a snapshot of
information as soon as they boot up their PC each day in the form of a
page-a-day theme calendar. Most netizens and non-netizens are familiar
with the page-a-day format such as "The Far Side" and "Dilbert".
This is why we think that we have long term viability.
DigiDay is supported by colorful unobtrusive ads with hyperlinking
ability. I am interested in getting some feedback regarding our product
from the readers of the online-Ads.
_________________________________________________________________________

Dave Spector dspector_at_visionx.com
Vice President, Marketing & Business Development
DigiDay http://www.digiday.com
761 Sproul Road, #211 609-428-2193 (voice)
Springfield, PA 19064 610-892-9766 (voice)
610-566-3342 (Fax)

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