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NONE: Re: ONLINE-ADS>> "Push" technology vs. targetted advertising
Re: ONLINE-ADS>> "Push" technology vs. targetted advertising
Oliver Willis (owillis_at_bellsouth.net)
Thu, 10 Apr 1997 16:28:26 -0400 (EDT)
I think push is about as targeted as you can get. In Pointcast, someone is
telling you their age, as well as the type of information their interested
in. So for instance, you could target an 19-24 year old who subscribes to
the CNNfn Digital Jam section, instead of the entire cNN site.
Oliver Willis
http://celebguide.com
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"Mark J. Welch, Esq." <markwelch_at_ca-probate.com> wrote:
>
>I spoke with the salesman for the local newspaper chain yesterday
>regarding possible advertising on their web site, and he mentioned
>that they also offer a PointCast channel which has something like
>35,000 subscribers at present. But when I asked about advertising,
>he said that I could NOT do any kind of targetted advertising using
>PointCast because it is a broadcast medium. Obviously, I get some
>level of 'targetting' based on the channel (e.g. people subscribed to
>the local newspaper's channel are going to be more likely to be in
>my geographic target area), but surely we aren't abandoning the
>concept of 'narrowcasting' when we switch to 'push' technology?
>Or are we?
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