Re: ONLINE-ADS>> Advertising on Search Engines vs. Ad Networks

Jennifer Keiser (Jennifer_Keiser_at_inspiration.com)
10 Apr 1997 15:24:39 U

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Quick reply to all the comments on whether anyone will
be using search engines in the future - "In five years,
won't most of us have bookmarked our primary destinations
and do limited searches?"

I don't think that people use the web as a news reader.
For me, anyway, the web isn't a substitute or even a
supplement to CNN, cable news or the 6 am radio
broadcast. I use the web for _research_. When I
learned that teachers were using our software for concept
mapping, I went to AltaVista to find sites that would
explain concept mapping to me. When one of my coworkers
told me that around 900 AD there was a major metropolis
located in what is now St. Louis, MO, I searched the web
to find out about that. And when my little sister told me
she was going to study abroad in Guadalajara, I went on
the web to find out more about Mexico.

Push technology is no answer. Perhaps most people will
subscribe to a service that sends breaking news to
their desktops - but we'll still venture out into the
wild web to get the answers to most of our questions.

Jennifer Keiser
Inspiration Software Web Administrator

___
http://www.inspiration.com
Visual thinking and organizing software

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