Re: ONLINE-ADS>> Push Engine Effectiveness

Jason Stone (jstone_at_sportingnews.com)
Thu, 10 Apr 1997 11:20:55 -0500

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Dave Spector wrote:
>
> Recently, in the news there has been much written about "push" programs,
> information that's pushed to a user rather than extracted by
> a user. Companies such as PointCast, AirMedia, and Back Web have
> received tremendous amounts of press for, in essence, providing the same
> homogenous information to users that can be found anywhere.
> Unlike specific newsletters which provide insight,
> how much value do these applications really bring?
> Sure one can peruse around 300 news sources, but who has the time?
> Even tailored news sources with specific indices to filter information
> bring information overload.

Dave -

I have to say I think you underestimate the value of push technology,
especially in regard to personally tailored information. It's push
technology that allows me to be able to peruse those 300 sources for the
information I need in a reasonable amount of time. While I think your
product has a value of it's own I don't think you should compare
yourself with push.

Speaking with personal bias, it is push technology that enables me to
keep abreast of things. The filters keep out the garbage I don't need
and then the centralized pages of headlines allow me to get what I need
quickly. I am always looking at new push products and discussing with
them our participation as a content provider. I believe this is the way
we are headed and I'm embracing it as much as I can.

Jason

--
Jason Stone                             http://www.sportingnews.com
Marketing Coordinator/Online            America Online (keyword:TSN)
The Sporting News                       jstone_at_sportingnews.com
--
The Sporting News is a collection of all the news, scores, stats and
entertainment that online sports fans need. A network of more than 150
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