NONE: Re: ONLINE-ADS>> Advertising on Search Engines vs. Ad Networks -
Re: ONLINE-ADS>> Advertising on Search Engines vs. Ad Networks -
Jason Stone (jstone_at_sportingnews.com)
Mon, 14 Apr 1997 11:08:00 -0500
push technology tangent
Sender: owner-online-ads_at_o-a.com
Precedence: bulk
Jennifer Keiser wrote:
> I don't think that people use the web as a news reader.
> For me, anyway, the web isn't a substitute or even a
> supplement to CNN, cable news or the 6 am radio
> broadcast. I use the web for _research_. When I
> learned that teachers were using our software for concept
> mapping, I went to AltaVista to find sites that would
> explain concept mapping to me. When one of my coworkers
> told me that around 900 AD there was a major metropolis
> located in what is now St. Louis, MO, I searched the web
> to find out about that. And when my little sister told me
> she was going to study abroad in Guadalajara, I went on
> the web to find out more about Mexico.
>
> Push technology is no answer. Perhaps most people will
> subscribe to a service that sends breaking news to
> their desktops - but we'll still venture out into the
> wild web to get the answers to most of our questions.
We all have to be careful (myself included) not to base judgements on
the future of the Net and push technology on our own personal
experiences. While Jennifer's experiences may be true for her, they
are not for me. In fact the Net is now my main news resource. My
experience is more in line with the original post which essentially said
we would someday have loyalties to a set bundle of sites (which I
believe will be further ingrained with the advent of push technology
channels). I can't, however, make the assumption that my own experience
is a reflection of everyone else's.
So, what this leaves us is...what does the research say? Are there any
studies or reports regarding the success or future of push? While it's
getting A LOT of hoopla are people warming up to it and using it (my
sources say yes).
Also, let's not forget that push is going beyond the Net. There are
systems that will be pushing the information to cell phones and pagers.
The computer will not be the only output medium for the technology. So
we should be careful in just basing our perceptions on our PC
experiences.
As for me, based on my personal experiences ;), I'm wagering push and
personalization are in for the long haul and you can bet you'll see us
there.
--
Jason Stone http://www.sportingnews.com
Marketing Coordinator/Online America Online (keyword:TSN)
The Sporting News jstone_at_sportingnews.com
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