Re: ONLINE-ADS>> Push vs. search

Ray Taylor (taylor_at_bizbiz.com)
Sat, 12 Apr 1997 10:11:54 +0100

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Jennifer Keiser wrote:
<<snip>>
>Push technology is no answer. Perhaps most people will
>subscribe to a service that sends breaking news to
>their desktops - but we'll still venture out into the
>wild web to get the answers to most of our questions.

This is a very good point, and underlines that fact that, as an
embryonic technology, Internet has yet to find its uses.

When roads were first invented no doubt there was discussion about
whether they were best suited to marching troops quickly to battle, for
delivering cattle to market, or for meeting relatives in the next
village.

But like the road networks, the Internet is low-cost, wide-reach, and
highly flexible in its deliverables. The Web functions as a huge,
amorphous, distributed database and hence is, as Jennifer points out,
ideal for personal research. I remember, as a student many years ago,
having to pay $30 to a librarian, to conduct a simple bibliographical
search for some specialist project work I was doing. Now the
possibilities are endless and free.

But returning to the question of 'online' advertising, the broadcast
model being pursued by PointCast and others would seem to offer better
long-term possibilities for paid promotion than the distributed database
model offered by Web content and search services. Take a look at
Jupiter's figures and see where the growth is coming from.

What do others think?

Ray Taylor
The UK Internet Advertising Report - out now!
'For a less than 500 sovs, you could be an expert too' - Arthur Daley
http://www.bizbiz.com/iar/

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