Re: ONLINE-ADS>> BANNER ROTATIONS

BULMASH.COM Sales (sales_at_bulmash.com)
Sat, 12 Apr 1997 02:01:36 -0800

• Messages sorted by: [ date ][ thread ][ subject ][ author ]
• Archive Home Page
• Search
• Next message: Amy Strycula: "Re: ONLINE-ADS>> Push Engine Effectiveness"
• Previous message: Ray Taylor: "Re: ONLINE-ADS>> Push vs. search"
• Maybe in reply to: Beatriz Martinez: "ONLINE-ADS>> BANNER ROTATIONS"

On 11 Apr 97 at 18:43, online-ads_at_o-a.com pronounced to the world:

> From: Beatriz Martinez <bety_at_gate.net>

> banners. Lets say... I sold an ad to KMart (I have a presentation
> w/them next Friday).. and I explain the whole idea about "rotating
> scripts" etc.. But then he asks me how many banners are going to be
> rotating on the same position that his banner its going to be at? Has
> anybody ever been encountered w/this issue?

I'm new here (been lurking a bit), so I think I'm not out of line,
but if I am please tell me calmly and don't flame...

There are so many possible ways to determine rotations, placements,
etc. that there is no hard and fast answer to this question as you
have presented it. I could list all the possibilities, but I'd bore
you, and you'll bore the client if you do it.

Know the options that your company is offering, and there could be
many. Be ready to explain them all to the client in thorough detail,
and then don't. This is the salesman in me talking here, but... don't
tell them. Show them. Get the product into the client's hands. Let
them touch it, play with it, feel it, smell it.

Bring a laptop with a demo version of your site running on it. You
can set up a reasonable mock-up of the whole thing and let the client
browse it with Netscape or MSIE so they can see it in action,
including ad rotation, the way a "net-surfer" would. The tech on it is
really simple if you've got a laptop running Windows 95 or NT. You can
even get the necessary web-server software and Perl for Windows32 for
free online so you can run CGI scripts to really rotate the banners.

If you can give the client a concrete demonstration of what their
options are and how they'll work instead of trying to explain them in
abstract terms, you'll do less talking and more selling.

-Greg
greg_at_bulmash.com

• Archive Home Page
• Search
• Next message: Amy Strycula: "Re: ONLINE-ADS>> Push Engine Effectiveness"
• Previous message: Ray Taylor: "Re: ONLINE-ADS>> Push vs. search"
• Maybe in reply to: Beatriz Martinez: "ONLINE-ADS>> BANNER ROTATIONS"

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.