Re: ONLINE-ADS>> Push Engine Effectiveness

Amy Strycula (megamall_at_infotique.lm.com)
Fri, 11 Apr 1997 22:08:37 -0400

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Dave Spector <dspector_at_visionx.com> wrote:

>Recently, in the news there has been much written about "push" programs,
>information that's pushed to a user rather than extracted by
>a user. Companies such as PointCast, AirMedia, and Back Web have
>received tremendous amounts of press for, in essence, providing the same
>homogenous information to users that can be found anywhere.
>Unlike specific newsletters which provide insight,
>how much value do these applications really bring?

Dave

I can give some feedback on push technologies we have/are
trying out at the MegaMall. We are currently using Intermind Communicator
as a push channel to reach interested customers. Details can be
found at http://www.intermind.com

We have found it to be quite simple to publish, and we have actually
seen results. We can track an increase in traffic from clickthrus through
the 'hyperconnector' alerts. Further, Intermind's reporting system provides
good details regarding the number of subscribers to our channels, which channels
they are subscribing to, etc., etc. We are pleased with the results we are
seeing.

We believe we have attracted new traffic to our site via our exposure as an
Intermind publisher, and, it is important to note that this traffic is generally
repeat traffic in nature as they subscribe to our Intermind channel.

We publish channels on topics such as Grand Openings, Contest, Specials and
Freebies, to name a few of the more popular topics. We are finding that the
clickthru ratio is very high for the number of headlines delivered (these
headlines
are delivered to those who have chosen to subscribe to the MegaMall channel).

We also have a customized My Yahoo! News ticker, and provide MegaMall alerts
through this means as well.

Amy Strycula, Creative Director
The MegaMall-------------------------
http://infotique.lm.com/megamall.html

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