Re: ONLINE-ADS>> WebLink Express Plans June Launch to 85 Million Homes

Eric R. Ward - NetPOS (netpost_at_netpost.com)
Tue, 15 Apr 1997 11:54:13 -0400 (EDT)

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On Tue, 15 Apr 1997, Ray Sola wrote:

>This is a pre-release of a press release. The site is not open to the
>public yet. It seems Parade and USA WEEKEND have found a way to make $ on
>the net. Selling ads to web sites in its magazines. The mag has a 85 mil
>circ and they say that ads are 5cents CPM, so that comes to about $4000 each
>listing.
>

It's not Parade and USA Weekend selling the spots, but
WebLink Express Corporation. They have a contract *with*
Parade and USA Weekend for distribution, but the listings
are marketed by WebLink Express.

Darn cheap CPM, for sure, and completely measureable. Don't
know why it hasn't been done yet by someone else, and I bet
they do very well.

Eric

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