ONLINE-ADS>> Audio Advertising - who is doing it?

David Samuel (dsamuel_at_thedj.com)
Wed, 16 Apr 1997 18:38:22 -0700

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I'm researching the advertising model of audio spots when combined with
the standard Internet banner. My company, TheDJ Network, broadcasts
music on the web. Our current advertising model involves displaying the
standard 468x60 animated GIF banner.

Since all users of TheDJ Network are listening to our service, we have
the ability to intelligently mix audio spots with the music (following
the traditional radio model).

My question is 2-fold:

1st) Who is selling audio spots? I currently know that Audionet and
NetRadio are doing this. Is there any third-party ad network of
some-sort that could handle audio inventory?

2nd) What CPM price should be used for audio spots? With our technology,
we can target to specific demographics, while also confirming the
frequency of the audio spot. I've heard a combined banner & audio spot
CPM could be priced from $60-$120, depending on the narrowness of the
target.

Thanks,

dave

--
David Samuel                          (415) 595-1340
President                         FAX (415) 596-8715
Terraflex Data Systems, Inc        dsamuel_at_thedj.com
      Revolutionizing Radio on the Internet
---     Download TheDJ Player version 2.0        ---
      http://www.thedj.com/thedj_player.html

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