NONE: ONLINE-ADS>> Give away content in exchange for Ads
ONLINE-ADS>> Give away content in exchange for Ads
Mike Scanlin (scanlin_at_photolabels.com)
Fri, 18 Apr 97 07:51:23 -0700
Recently we implemented a content giveaway I'd like to share with this
group. It's a way for the two sites involved to increase each other's
traffic (but it's not a standard link exchange).
We started offering free cartoon content for other people's sites in
exchange for having the cartoon be a link back to our site. The way
it's implemented is that I give interested parties a couple of lines
of HTML that load a graphic (cartoon) off of my server for display on
their web page, like this:
<!-- Begin White Palm cartoon-of-the-day -->
<P ALIGN=CENTER><A HREF="http://www.whitepalm.com/cartoonCD.shtml"><IMG
SRC="http://www.whitepalm.com/cartoons/nph-cartoonLoad.cgi" WIDTH=145
HEIGHT=190 ALT="Real Estate Cartoon" BORDER=0></A></P>
<!-- End White Palm cartoon-of-the-day -->
By using an nph cgi to return the image data I avoid problems with
browser
caches (this is important since the cartoon changes every 24 hours). You
can see the program in action on one of our client sites here:
http://www.ired.com/news
The advantage for them is that their taffic will increase as people come
back on a daily basis to see the cartoon-of-the-day (as you know, the
Dilbert site is one of the busiest on the net). We, of course, also
benefit by people clicking on the cartoon and coming to our site.
You don't need your own cartoon content to make this work for you. You
could offer a "car-of-the-day" or "movie-review-of-the-day" or whatever.
If you've got content on your site then you could probably package it
into 24-hour slices and offer to give away one slice each day to sites
that display it and link it back to you. It's worked wonders for us.
Does anyone else have any experiences with a program like this? Please
post or e-mail me. Thanks.
Mike Scanlin
scanlin_at_photolabels.com
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