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NONE: Re: ONLINE-ADS>> value of requested ad vs. pushed ad?
Re: ONLINE-ADS>> value of requested ad vs. pushed ad?
Chris Olin (olin_at_ipro.com)
Fri, 18 Apr 1997 10:41:09 -0700
>Chris, As I understand it, the only way you can know if a user is
>"interacting with content adjacent to an ad" is if s/he follows a hyperlink
>embedded in that content.
It's of course true that if the user clicks on an ad, then they must have
seen the ad as well. But the question is, if the user doesn't click on the
ad, is it possile to determine from their other actions that they most
likely did see that ad. For example, if the ad was displayed for 5 seconds
before the user linked to another page, it is likely that they were actively
looking at the page on which the ad was displayed. If, however, one hour
elapsed between the time the ad was displayed and the user advanced to the
next screen, it may be more likely that the user was not interacting with
the content on that screen the whole time. This all gets very fuzzy,
depending on how you define levels of user interaction.
>If the ad doesn't disappear as a result, then
>either it's anchored to the new page as well, or it's in a frame. Would you
>count either of those events as a new ad view?
If the there is not a new request to the server for the ad graphic file,
then there is no additional ad view counted. In the case where the some ad
file is being displayed on two different pages, it going to show up as one
view of the ad (becuase the log file is going to have one entry for the
graphic file).
>And in general, how do you
>treat frames?
In general we currently treat each frame as a page. We are working on some
file naming conventions and new page definitions that will help clear-up
some of the difference in how page counts are determined now. As you can
imagine, this is a long process and has to be coordinated with some of the
industry associations who are trying to standardize these measures (like the
IAB and CASIE).
Chris
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