Re: ONLINE-ADS>> Home Page Survey

Rick Bier (rickbier_at_cyberhighway.net)
Sun, 20 Apr 1997 11:41:54 +0000

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On 18 Apr 97 at 20:08, Jim Sterne wrote:

<snip>

> OK, so it's not a great example. I mean, a quick look at the
> referrer log should answer the last two. But what if the choices
> were:
>
> [] Linked from another page
> [] Saw the Web address on our billboard
> [] Saw it in our magazine ad
> [] Saw it in our direct mail piece

You might want to add another option: "other" and let visitors fill
in the blank

> I found it so easy to clickthrough, that it didn't
> bother me much. Is this a light enough touch that
> it won't keep people away? Or are they shooting
> themselves in the home page?

My instincts said it was a bad idea until I visited the web site,
but... Time will tell. I assume they will compare the number
of hits the homepage recieves with the number .index2 receives and
that will tell the tale.

Rick Bier

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