NONE: Re: ONLINE-ADS>> Ad Bytes -- Banner Ad for Honda

Re: ONLINE-ADS>> Ad Bytes -- Banner Ad for Honda

Ray Sola (
Mon, 21 Apr 1997 13:03:33 -0400

>Banner Ad for Honda
>Ever since I read about the CGI-driven banner ad in Ad Age for
>Conde Net's Epicurious web site, I have been looking for a good
>example. Well the folks at Microscope, and e-zine that reviews
>banner ads, have come through. In their review of the quarter's
>best banner ads they included a banner developed for Honda by
>Rubin Postaer Interactive. Using a pull-down menu of responses,
>you answer the question:
> "When I see curves ahead, I..."
>Depending on which of the three responses you pick, you are
>taken to a different part of the Honda web site. Very cool!
>And as the astute reviewers at Microscope point out, Rubin
>Postaer Interactive constructed a communications piece that
>targets and captures three audiences. Worth a look.

I was having a problem with a pull down links menu similar to the one used
in this ad. It works fine in Netscape and Explorer, but AOL's browser does
not work. I remembered this ad and gave it a try to see if their code works
and guess what. It doesn't! On AOL, all you get is the same page reloading.
Maybe Honda isn't targeting AOL users.

PS, if anyone knows how to do this so it works on AOL, let me know.



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