Re: ONLINE-ADS>> Give away content in exchange for Ads

Amy Strycula (megamall_at_infotique.lm.com)
Sun, 20 Apr 1997 23:19:21 -0400

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>
>You don't need your own cartoon content to make this work for you. You
>could offer a "car-of-the-day" or "movie-review-of-the-day" or whatever.
>If you've got content on your site then you could probably package it
>into 24-hour slices and offer to give away one slice each day to sites
>that display it and link it back to you. It's worked wonders for us.
>

I have found 'brandable' content to be a valuable concept for the MegaMall -
actually in both directions. For example, we have a program that allows
sites to create their own 'MegaMall Branch', which provides them the ability
to provide additional content with links/branding back to their site, and
provides us with additional traffic.

Going the opposite direction, we have taken advantage of a number of
brandable content sources: Earthweb's Chat Planet, Individual Inc's Newspage
Network headline news feeds, and the Digital Postcards online card system.

I also thought Mike's Real Estate cartoon of the day is great, but it
doesn't apply to our site's purpose.

My question is, does anyone know of a good source that provides a
list of other brandable content sources on the web? I'd be VERY
interested in finding out what else is available. I know there are probably
many more that I am not aware of and I am quite interested in finding
more ways to provide additional relevent content to increase repeat traffic.

Anyone with any details, please post or email me at megamall_at_infotique.lm.com.

Thanks!
Amy Strycula, Creative Director
The MegaMall-------------------------
http://infotique.lm.com/megamall.html

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