Re: ONLINE-ADS>> targetting teens

Ray Sola (ray_at_volition.com)
Tue, 22 Apr 1997 15:01:56 -0400

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At 10:52 AM 4/11/97 EDT, you wrote:
>Pardon the earlier mispost. I'm looking for direction in helping the small,
>private university I work for explore advertising on the web. We want to reach
>prospective students, which means High School juniors and seniors, mostly.
...

Something for you to concider:

RULES FOR ONLINE ADS FOR CHILDREN
An advertising industry group called The Children's Advertising Review Unit
has developed new voluntary guidelines on "responsible marketing to
children" over the Internet, and has submitted them to the Federal Trade
Commission. The FTC has already received a different set of guidelines from
a group created by the Consumer Federation of America and the Center for
Media Education. One difference between the two sets of guidelines is the
positions they take on how children might be asked to furnish personal
information about themselves or their families. The industry guidelines ask
advertisers to make "reasonable efforts" to persuade children to get
parental permission before supplying such information; the guidelines from
the Consumer Federation/Media Education group take a harder line, and
specify that no personal information should be solicited from children
unless parental permission has been verified -- even if verification is
difficult to obtain. (New York Times 21 Apr 97)

<<MODERATOR's NOTE:
here is the original article:

http://search.nytimes.com/web/docsroot/library/cyber/week/042197children.html>>

ciao,

Ray

ray_at_CigarLife.com
___________________

CigarLife - The Internet Cigar Magazine
http://www.CigarLife.com/

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