Google
 

NONE: Re: ONLINE-ADS>> banner ad click-through study

Re: ONLINE-ADS>> banner ad click-through study

Steven Heath (Steven_Heath_at_grey.net)
Thu, 24 Apr 1997 10:53:34 -0700

> We just got the results of a study that some graduate students
> at the University of Michigan did for us about banner advertising.
> I thought some of the readers of this list might find the results
> of interest. Here is a quote from our press release about the study.

[rest deleted]

I took a quick look and I have concerns with at least one of the findings:

http://www.webreference.com/dev/banners/topbot.html

I am no expert in research however, even I can tell that using two
different ad "runs" and then having one not be used due to problems means
that any data collected is meaningless. I could say the shopsite data is flawed
because if the ad was run on the site the week before it went top and
botton than that would naturally lower the click thru rate on the same ad
being run the next week.

As I said I only took a quick look but the sample seems far to small for
any results to have merit. Esp. as the data from the top/bottom and
then only top can not be used.

Am I off base? Comments welcome :-)

Steven Heath
General Manager - West
GreyInteractive Canada

Phone: (604) 687-1001 Email: Steven_Heath_at_grey.net
Web: http://www.grey.net

Canada's only complete Interactive Marketing Agency


HOW TO JOIN THE ONLINE ADVERTISING DISCUSSION LIST

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.

 


Online Advertising Industry Leaders:

Local SEO with Video
Houston SEO
Houston Web Design

Add your company...

Local SEO with Video
 



 


 
Online Advertising Discussion List Archives: 2003 - Present
Online Advertising Discussion List Archives: 2001 - 2002
Online Advertising Discussion List Archives: 1999 - 2000
Online Advertising Discussion List Archives: 1996 - 1998

Online Advertising Home | Guidelines | Conferences | Testimonials | Contact Us | Sponsorship | Resources
Site Access and Use Policy | Privacy Policy

 
2323 Clear Lake City Blvd., Suite 180-139, Houston, TX 77062-8120
Phone: 281-480-6300
 
Copyright 1996-2007 The Online Advertising Discussion List, a division of ADASTRO Incorporated.
All Rights Reserved.