NONE: ONLINE-ADS>> Ad Bytes / April 27, 1997 / issue 15
ONLINE-ADS>> Ad Bytes / April 27, 1997 / issue 15
rhoy_at_o-a.com
Sun, 27 Apr 1997 16:47:06 -0500 (CDT)
Ad Bytes / April 27, 1997 / issue 15
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Ad Bytes is a weekly supplement to subscribers of The
Online Advertising Discussion list. It profiles news items
relating to online advertising, PR and promotion. Its purpose
is to two-fold:
1.) to keep subscribers informed about current issues in
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2.) to help spark new topics of discussion.
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In this issue:
==============
MESSAGE FROM THE MODERATOR
abbreviated Ad Bytes this week
IN THE NEWS
AOL to Release Users' Web Traffic Patterns -- MMWIRE
Using Ads, E-Mail Lottery Skirts Regulation -- NYT
Browser Robots Raise Issues for Advertisers -- Web Week
How to profit from registration -- NetMarketing
Do You Know Me? -- WebMaster
COOL PROMO
no time for one this week
THE BOOK SHELF
no time for one this week
NEW PRODUCTS, SERVICES, & REPORTS
Hit List Pro version 3.0
Focalink MarketMatch 2.0
MESSAGE FROM THE MODERATOR
--------------------------
Hi all,
I am afraid Ad Bytes is a bit skimpy this week. Being out at
Web Advertising '97 put me way behind. But don't fear,
next week I promise a full issue.
thanks,
richard
IN THE NEWS
-----------
AOL to Release Users' Web Traffic Patterns
MMWIRE
http://www.mmwire.com:80/news.html#A2
This could be a big bombshell for the industry when it falls.
AOL is expected to soon reveal exactly what data is in
those massive caches of theirs. The catch, however, according
MMWIRE is that AOL will release this data "...first to
companies who also provide content directly to AOL..." I think
this is awful nice of AOL to provide the industry access to
its own data. If AOL didn't cache, that data would be recorded
on its respective servers. I'm waiting for the day AOL decides
to charge us for access to that data. Mark my words. Other
than turning a buck, AOL has no other real incentive to process
that data.
==============
Using Ads, E-Mail Lottery Skirts Regulation
New York Times
http://www.nytimes.com/library/cyber/week/042597lottery.html
I'm not sure how to take this one. In exchange for giving up
demographic data you are sent an email that could contain
an instant prize between $100 and $1000. Sounds a bit cheesy
to me, but hey...
==============
Browser Robots Raise Issues for Advertisers
Web Week
http://www.webweek.com:80/current/markcomm/robots.html
Finally someone is talking about a genuine threat to the
longevity of our industry, off-line browsing. For those of you
that don't know, off-line browsers are tools that let you suck
down all the files of a web site to your hard disk. In the
process, off-line browsers add artifacts to an access log and
make it unclear what a person has looked at. In the past off-line
browsers were third-party software that not many of us really
used. That will change when Internet Explorer 4.0 and Netscape 4.0
come out. Both have off-line browsing built in, which means
everyone will be doing it. And you thought it was tough to
accurately measure online advertising before.
==============
How to profit from registration
NetMarketing
http://netb2b.com/cgi-bin/cgi_article/monthly/97/04/01/article.2
Written by longtime industry journalist Dana Blankenhorn,
this article provides some good guidelines concerning the
registering of visitors on a web site.
==============
Do You Know Me?
WebMaster Magazine
http://www.cio.com/WebMaster/040197_customer.html
Jim Sterne offers up some advice on why it is could be bad to
know your visitors "too" well.
COOL PROMO
----------
No time for one this week. Look for next week's cool promo.
THE BOOK SHELF
--------------
what I wrote above goes ditto here.
NEW PRODUCTS, SERVICES, & REPORTS
---------------------------------
Hit List Pro version 3.0
http://www.marketwave.com/
High speed, scalable, sophisticated log analysis
solution for high-traffic sites.
Focalink MarketMatch 2.0
www.marketmatch.com
MarketMatch 2.0 provides demographic/geographic
targeting for Web media planning.
That's it!
richard
moderator
online advertising discussion list
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This week's Online Advertising Discussion List sponsor:
To sponsor this list, see http://www.o-a.com/sponsor.html
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