ONLINE-ADS>> Satisfied advertisers?

erik (veentjes_at_worldonline.nl)
Sat, 26 Apr 1997 14:37:06 +0200 (MET DST)

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Hello to you all,

I'm a dutch marketing student. I'm writing my final paper on "Advertising on
the Internet". On the Net I've found a lot of interesting information about
clickthrough rates, pricing methods etc. In addition I'm looking for an
answer to the following question:

ARE WEBVERTISERS SATISFIED WITH WEBVERTISING?

I've got the idea that many sites offer advertising opportunities without
looking at the desires of the webvertisers. I would be V E R Y G L A D if
some webvertisers would answer (some of) the following questions. In return
for your help you will receive a summary of my report.

CONTENT OF THE SITE
What demands do you have concerning the site you want to advertise on?
PRICING METHOD
According to which pricing method(s) do you pay for advertising space?
Are you satisfied with this method?
Which method do you consider most ideal for advertising on the internet?
STATISTICS
What statistics do you receive concerning your advertisement?
Are you satisfied with this data?
Do you wish for more information about this? If yes, what?
GOALS
What goals did you set concerning advertising on the net?
Were these goals met?
Are you planning to change the goals in the near future? If yes, in what ways?
THE FUTURE
What do you expect for the future (for your organisation) regarding
advertising on the internet?
FURTHER COMMENTS
Is there anything you want to add about your experiences with advertising on
the internet?

I'd really appreciate it if you would help me!

Thanks in advance for your help,

ERIK VAN DER VEEN
(veentjes_at_worldonline.nl)

P.S. I'd like to thank Jim Huertas(Hi Bro!) and Jim Sterne for their help.

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