ONLINE-ADS>> AOL's incentive to release cache data

richard hoy _at_ The Tenagra Corporation (rhoy_at_tenagra.com)
Mon, 28 Apr 1997 09:33:13 -0700

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MODERATOR's NOTE: this is from an exchange Mark Welch and I had privately
regarding my comment in Ad Bytes about AOL having no real incentive to
share their cached data. He makes a good point and I wanted to share it
with the list. I got his permission to post this.

thanks -- richard, moderator

At 08:32 AM 4/28/97 -0500, you wrote:
>"No other real incentive" ?

>>What about copyright law, which prohibits copying of protected
>>material without permission? AOL and all other sites that cache
>>have been infringing copyrights, affecting millions of dollars worth
>>of commerce. By sharing the data, it may mitigate its damages in
>>the event of a lawsuit.
>>
>>Sure, it's still money -- but maybe it's money they won't have to
>>pay out, rather than money it collects.
>>
>>"Mark J. Welch, Esq." <markwelch_at_ca-probate.com>

Mark,

That is a good point. What I was thinking is: How are they going to recoup
those processing cost without charging? However, if they consider making
access log data freely available a cost of doing business then it does,
indeed, mitigate any damages.

Let's hope AOL is that smart.

richard
>
>
>PS ... Can I put our exchange out to the list?

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