ONLINE-ADS>> BANNER STUDIES

Beatriz Martinez (beatriz_at_endi.com)
Mon, 28 Apr 1997 10:43:09 -0300

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hello:
I am the marketing and advertising director of a large newspaper in
Puerto RIco. We just launched our site couple of weeks ago
(http://www.endi.com)and I am starting to sell advertisement and to draw
a plan. About that study...

It does seem interesting but I do have a couple of doubts and I was
wondering if you also thought of this. I definitely think that banners
on the right hand side are more noticeable than others but...My
question is... with all the different resolutions and different size
monitors... which did they ( in the study) use and what are the
standards (if any). For example... did they use the 800*600 pixel
resolution? and how far down on a page did you place the ad? If
its a laptop it might not show on the first screen unless you
scroll down. I also wonder about that accidental click. It seems
very possible. I would also like to hear from others on this
issue. It's still a very interesting approach!

regards,
Beatriz Martinez
beatriz_at_endi.com

--

Marketing and Sales Director
El Nuevo Dia Interactivo
Su centro noticioso de Puerto Rico en la comunidad cibernÈtica.
http://www.endi.com

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