NONE: RE: ONLINE-ADS>> Interstitial webcasted advertising...
RE: ONLINE-ADS>> Interstitial webcasted advertising...
Pat McCarthy (online_at_weblinkexpress.com)
Tue, 29 Apr 1997 19:59:54 -0700 (PDT)
Donna Dolezal Zelzer <djz_at_efn.org> wrote:
>To me, they're very different. The TV is something I sit and watch, mostly
>passively, occasionally changing channels. (When I watch at all.., and I
>usually have a book or some crochet so I can do something else at the same
>time.)
I fully agree here. Whenever I watch TV I find that I often tune out
commercials, which is what I do with banners as I travel through the web as
well. I can't even tell you what banners I've seen because I began to tune
them out as soon as they started popping up everywhere. Although with
banners, I think this "tuning out" is more likely to occur with experienced
web users opposed to the general web population. I can instantly recognize
that the 460 x 80 space on my screen is nothing I'm interested in because
it's that size so I know it's a banner. While the general user may read
the banner because they're curious or don't instantly know it's an ad.
Donna Dolezal Zelzer <djz_at_efn.org> also wrote:
>But my computer is something I actively _do_ things on, from writing e-mail
>to playing games to designing web pages. In some ways it's an extension of
>me -- of my brain and of my hands. So maybe I see push ads and other
>intrusive things as more personally invasive. But apart from that
>interesting possibility, since I use my computer for doing things, an
>interruption so someone can force-feed me an ad is not going to be well
>received.
I believe that these push ads, or "exploding ads" as Jeff Einstein of CMP
spoke about at WebAd 97 will be much more succesful then banners, because
they are pervasive and invading. From an advertising point of view I think
they're much better then regular banners, but from a user point of view,
they tend to make me angry. It'd be nice if there were some kind of in
between, but I'd probably hate that too. :-)
Pat
Pat McCarthy
Online Director
online_at_weblinkexpress.com
http://www.weblinkexpress.com/ - Take your site to the whole country.
