ONLINE-ADS>> Time targetting/Content [re]publishing/Media kits/

Randall Farmer [Team 13429] (rfarmer_at_HiWAAY.net)
Thu, 31 Jul 1997 02:04:26 -0500 (CDT)

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Alt text
Sender: owner-online-ads_at_o-a.com
Precedence: bulk

Yes, time can actually be a targeting factor on the Web. It's not,
however, for any of the reasons that time is a target[t]ing factor on TV.
Specifically, different people surf the web at different times -- you
won't find a kid online at 2 AM (except maybe me...it's 2:02 right now),
and you won't find as many people thinking about business at 9:00 PM as
you will at 12 noon.

If you can get this sort of targetting without much extra cost to you, it
certainly won't do any harm.

---

Has anyone besides/including www.travelersdiary.com had much success
getting commission on other people's content on their site (i.e., they
send in content, you sell ads on page with content, you take out your
comission and pay them)? Among the 10^6 ideas on my proverbial drawing
board for websites is one which hosts people's content (not pages,
content -- it's its own site, just their content fills the pages) and
takes a commission on ads sold, and, of course, I want to know how anyone
who has pulled it off did it.

---

One drop of gasoline to flick into the fire on this issue of media kits:
it seems to me that showing your ratecard or at least a general range for
rates will generate better leads because only people interested will show
themselves.

---

Does anyone know what makes really good CTRs in alt text?

---------------------------------------------------------------------------
Randall Farmer

  What is the secret to a happy life? Email rfarmer_at_hiwaay.net to find
  out...to find out that I have no idea whatsoever, that is.


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