ONLINE-ADS>> Efficacy of e-mail advertising?

Adam Thyer (webmaster_at_webscout.com)
Sat, 2 Aug 1997 00:27:24 +1100

• Messages sorted by: [ date ][ thread ][ subject ][ author ]
• Archive Home Page
• Search
• Next message: BULMASH.COM Sales: "Re: ONLINE-ADS>> Tying Banners to Location and Time"
• Previous message: Darren Cook: "Re: ONLINE-ADS>> Tying Banners to Location and Time"
• Next in thread: Billy Newsom: "Re: ONLINE-ADS>> Efficacy of e-mail advertising?"

Hi All

I've heard anecdotal evidence which suggests that e-mail ads generally
produce a higher response rates than Web-based banner ads. My personal
experience supports this conclusion. But I haven't heard of any controlled
studies on this topic.

Does anyone know of any reliable data re. typical response rates from
e-mail advertising? Does anyone wish to offer any anecdotal evidence of
their own?

Please note that I'm NOT talking about direct mail, I'm talking about ads
placed in subscription-based e-mail newsletters or discussion groups.

TIA

Cheers :-)

Adam Thyer

///=======================> YOUR WEBSCOUT <=======================\\\
A searchable index of the Net's coolest sites! PLUS 30 of the
Web's most useful search engines displayed in a floating window.
To receive weekly reviews FREE by e-mail, send an empty e-mail to:
webscout-subscribe_at_lists.kz
---------------------- http://www.webscout.com ----------------------

----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsors:

Get 5000 guaranteed visitors to your site for just $750
***** Just 15-cents per unique visitor *****
>>>> http://www.valueclick.com <<<<

----------

No matter who you are trying to reach, we already do.
37 different themed communities.
http://www.geocities.com/homestead/homedir.html/

-----------------------------------------------------------------------
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com

• Archive Home Page
• Search
• Next message: BULMASH.COM Sales: "Re: ONLINE-ADS>> Tying Banners to Location and Time"
• Previous message: Darren Cook: "Re: ONLINE-ADS>> Tying Banners to Location and Time"
• Next in thread: Billy Newsom: "Re: ONLINE-ADS>> Efficacy of e-mail advertising?"

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.