NONE: Re: ONLINE-ADS>> Tying Banners to Location and Time
Re: ONLINE-ADS>> Tying Banners to Location and Time
BULMASH.COM Sales (sales_at_bulmash.com)
Fri, 1 Aug 1997 00:12:34 -0800
On 30 Jul 97 at 17:54, online-ads_at_o-a.com told a little bird who told
me:
> Basically, he is suggesting that banner ads be shown during certain
> times, depending on what the banners are advertising. This seems
> asinine to me. In television, content is tied to a timetable. It makes
> sense there. You go to your TV at certain times to see certain
> content. This isn't the case on the web, however.
>
> The only situation where timed ads make sense on the web would be if
> you were promoting time-sensitive content, like an event or a breaking
> news story.
>
> What does everyone else think?
It's assinine because TV is regional. The World Wide Web is, well,
world-wide. The only way to do time-specific ads would be to have a
script that retrieves the local time from the visitor's computer
(seeing as many online services are national or international and you
can't just rely on the visitor's IP address to provide accurate info
about where they are). That's assuming they have their system clock
set correctly and the browser will provide it by via straight CGI as
you cannot be sure they'll have JavaScript available or enabled.
When people are mistaking their CD-ROM trays for cupholders, it's
nearly impossible for you to come up with all the ways people are
going to beat your system through the persistent application of sheer
cluelessness. I'd say such a system would perform with such limited
accuracy, it's not worth implementing as the cost would outweigh the
advantages.
-Greg Bulmash
"Any lightweight can recount Seinfeld's tales of urban malaise. But,
those with true pop culture prowess quote freely from The
WASHED-UPdate." - Wired - August 1997
http://www.imdb.com/washed-update.html
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