Re: ONLINE-ADS>> Efficacy of E-Mail Advertising

John Audette (ja_at_mmgco.com)
Sat, 02 Aug 1997 15:23:12 -0700

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Hi All....

Adam Thyer wrote:
> I've heard anecdotal evidence which suggests that e-mail
> ads generally produce a higher response rates than
> Web-based banner ads. My personal experience supports
> this conclusion. But I haven't heard of any controlled studies
> on this topic.

Multimedia Marketing Group is pioneering in this area. MMG offers
an e-mail publication advertising service that we call AdNiche(tm):

http://www.mmgco.com/adniche.html

In addition to an extensive database of e-mail publications that
accept advertising,
we are in the process of building a tracking back-end that will
allow sponsors to view results in real time via the Web. I'm
excited about this -- maybe we should call this new service of
ours "TripleClick". <g>

One anecdote:
One of our clients needed to a quick burst of traffic to his Web
site for a specific reason. With AdNiche we were able to deliver
over 10,000 new visitors to his site in five days.

At this point it appears that advertising on e-mail publications
has the potential to be far more cost-effective than banner
advertising.

Regards,
John Audette

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