Re: ONLINE-ADS>> Logging/Tracking Referring URLs

Steve Roth (sroth_at_thunderlizard.com)
Tue, 5 Aug 97 07:54:11 -0700

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On 8/4/97 12:08 PM, online-ads_at_o-a.com (online-ads_at_o-a.com) wrote:

>The goal with logging
>referrers is to tell how effective your advertising is, what your ad
>dollars are turning into.
snip
>What we've developed is a method where you track a desired result (a
>particular download/pageview/sale) all the way back to the site who
>brought the visitor to you.

My frustration has been with the *non-paid* arrivals; the missing
referrers are more of a problem there.

>It doesn't require cgi capabilities, so
>the marketing department can handle it without getting the MIS
>department involved.

Now *that's* intruiging. In our experience the number of people involved
in developing, maintaining, and operating a tracking system is what's
hard, not the technical details.

Steve

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Steve Roth sroth_at_thunderlizard.com
Thunder Lizard Productions Voice: 206/285-0305
Technology Events Done Right Fax: 206/285-0308
1619 8th Avenue North, Seattle WA 98109 http://www.thunderlizard.com
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