ONLINE-ADS>> One-to-one

Tim Smith (tim_at_nrgpr.com)
Tue, 05 Aug 1997 07:48:19 -0500

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I'm curious to hear your thoughts on the Internet's promise
of one-to-one marketing. From what I've been hearing,
advertisers are still doing a balancing act between the
cost of targeted campaigns and ROI. I am a big proponent
of targeted campaigns, and have had some success in
reaching particular demographics, but is that really
one-to-one? And are the tools there yet?

I'd love to hear your thoughts, and have included a link
to Rick Bruner's article on PowerAgent and NetBot as a
point of discussion.

Any thoughts?

Tim

"PowerAgent, NetBot help advertisers reach Internet shoppers"
Advertising Age
by Rick E. Bruner
August 4, 1997
http://www.adage.com:80/interactive/articles/19970804/article4.html

Two new startups hope to hatch the fabled golden egg of
"one-to-one marketing" on the Net with the debuts of PowerAgent
and Netbot.
Tim Smith
tim_at_nrgpr.com

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