Re: ONLINE-ADS>> tracking info on site launches

e/y/e/s/c/r/e/a/m - mark grimes (grimes_at_eyescream.com)
Thu, 7 Aug 1997 08:36:11 -0700

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Devon Brady _at_ Rare Medium asked...

>Hi all! I have a favor to ask. I am looking for tracking information on
>site launches. Specifically, I am interested in finding out what you are
>seeing in the first month of a site's launch in terms of visits, page views
>and unique visitors. No advertising has been placed yet, but we have
>done a lot of PR work.

We're working with a men's site which has received a heretofore
incomprehensible amount of PR within the first month of their launch.
They've appeared (as articles not just mentions) in NY Times, Village
Voice, Newsweek, NY Post, Charlie Rose Show, Hot Wired (and a myriad
of slightly smaller publications) Upcoming features in Time, The
Net magazine, and a book deal with a major publishing house....AND
publishers talking with them about turning their Site into a Magazine.

This site has had no paid advertising but considerable PR.

In the first 30 days they've had between 1.5 - 2 million pageviews.

Hope this helps...

Best
<M>
------------------------------e/y/e/s/c/r/e/a/m------------------------------
Mark Grimes 503/614-0705 telephone
mailto: grimes_at_eyescream.com 503/614-2026 facsimile
Traffic Building, Strategic Partnering, New Media Planning
Killer Creative and Design That Will Make You Scream
Portland, Oregon USA
--------------------< http://www.eyescream.com >---------------------

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