ONLINE-ADS>> Commonwealth Network - not a "Scam"

Mike Crosson (mcrosson_at_btinternet.com)
Fri, 08 Aug 1997 10:48:59 +0000

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Mark Welch has put together an excellent resource site on banner ad
networks, http://www.markwelch.com/bannerad.htm, andI think it is a very useful
and helpful breakdown. However, I would have to disagree with labeling the
Commonwealth Broadcast Network a "scam".

I worked with them personally and can attest to the fact that the
company has obvious management difficulties, and I won't belabor that.

I can assure you, however, that a "scam" implies they have purposely
withheld payments and funds for affiliates for self-enrichment, and
nothing is further from the truth - in fact, in the initial stages of
development, II literally paid out many tens of thousands of dollars (if

not hundreds of thousands) with virtually NO advertising income against
that investment, in order to seed the development of the program. In
response, many unscrupulous website operators DID screw them, by
implementing automated site viewing schemes and other illegitimate ways
of accruing payments. I know, I was there (albeit briefly).

This company has had some very reputable people working in it, attracted

by the quality of the concept. These include:

* former Director of Online Sales for Inc. Magazine
* former Director of New Media for Wunderman Cato Johnson, AT&T's lead
interactive agency
* VP Sales & Marketing at Prodigy
* former VP Sales & Marketing at ESPN
* former Time Warner sales manager

In other words, the company was legitimate, credible and working hard to
perfect a fair and equitable system in the face of virtually daily
changes to the internet environment.

I respectfully suggest that he should change the wording of his
description; perhaps "unreliable" or "discombobulated" would be more
fair. "Scam", however, is virtually libelous, especially in light of the
legal actions initiated by former affiliates.

Every network system in the country has these unhappy, whether it is
Double-Click or Amway - it's the nature of the beast.

Sincerely,
Mike Crosson

--
*******************************************************************
Michael P. Crosson, Director of International Interactive Services
PREMIER INTERACTIVE, division of Premier Magazines, an Omnicom Co.
One Oxendon St. Haymarket House, London SW1Y 4E, England
Website: (http://www.premiermags.co.uk) Ph. 0171-925-2544 in UK,
011-44-171-925-2544 from U.S. email: mike_crosson_at_premiermags.co.uk
*******************************************************************
"That which does not kill us, makes us stronger." Nietschze
*******************************************************************


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