ONLINE-ADS>> Ad Bytes / August 10, 1997 / issue 27

rhoy_at_o-a.com
Mon, 11 Aug 1997 04:41:17 -0500 (CDT)

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Ad Bytes / August 10, 1997 / issue 27
=====================================

Ad Bytes is a weekly supplement to subscribers of The
Online Advertising Discussion list. It profiles news items
relating to online advertising, PR and promotion. Its purpose
is to two-fold:

1.) to keep subscribers informed about current issues in
the field, and
2.) to help spark new topics of discussion.

Unsubscribe instructions for the discussion list are at the
bottom of this message.

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This week's Online Advertising Discussion List sponsors:

Reach 15,000 web marketers for pennies per person.
Advertise in Larry Chase's Web Digest For Marketers. (www.wdfm.com)
Email ads_at_wdfm.com for details.

-----------

Sure, we're big. But the size of your budget doesn't matter.
Our neighborhoods let you pinpoint exactly your target.
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In this issue:
==============

IN THE NEWS
Ad service gives cash back -- News.com
Ad Revenue on Web Rises In First Six Months of 1997 -- NYT
Corporations looking beyond traditional shops... -- NetMarketing
Excite serves Java ads, first to use new software -- Ad Age

NEW PRODUCTS, SERVICES, & REPORTS
Submit It! Desktop 2.0
FlyCast 'java-based' AdAgent
NetMarketing's Online Developers Directory
NetTracker 3.0

IN THE NEWS
-----------

Ad service gives cash back
News.com
http://www.news.com/News/Item/0,4,13050,00.html?owv

A new service called PowerAgent was announced this week. Billed as an "ad filtering service," PowerAgent sends ads via email, based on what subjects a user decides he or she wants to relieve ads about. In that respect, it is very similar to the services Notifyme.com and Postmaster Direct, which have been around for awhile. Where PowerAgent differs is that it pays users as an incentive to participate in the program - essentially paying them to read what they already said they would read.

==============

Ad Revenue on Web Rises In First Six Months of 1997
NYT- CyberTimes
http://www.nytimes.com/library/cyber/week/080497revenues.html

Online ad revenue hit $217.3 million at the end of this year's second quarter. That is right on schedule towards the $446 million predicted will be spend on online advertising this year.

==============

Corporations looking beyond traditional shops for interactive
NetMarketing
http://www.netb2b.com/cgi-bin/cgi_article/monthly/97/08/01/article.5

Here is a story that confirms a phenomenon we've seen here at Tenagra - companies turning away from traditional agencies and towards interactive agencies when it comes to building an Internet presence.

==============

Excite serves Java ads, first to use new software
Ad Age
http://www.adage.com/interactive/articles/19970804/article3.html

Excite becomes the first major search engine to allow Java ads.

NEW PRODUCTS, SERVICES, & REPORTS
---------------------------------

Submit It! Desktop 2.0
http://www.submit-it.com/sidesktopsrv.htm
Newest release of the popular announcement tool for Windows 95/NT.

FlyCast 'java-based' AdAgent
http://www.flycast.com/PR080497.htm
FlyCast Selects Castanet for First Real-time, Java-Based Campaign Management Solutions

NetMarketing's Online Developers Directory
http://www.netb2b.com/cgi-bin/cgi_dd
The Internet's first business-targeted directory of Web developers

NetTracker 3.0
http://www.sane.com/products/NetTracker/
Powerful, yet easy-to-use web site usage tracking and log analysis.

That's it!

richard
moderator
online advertising discussion list

----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:

Reach 15,000 web marketers for pennies per person.
Advertise in Larry Chase's Web Digest For Marketers. (www.wdfm.com)
Email ads_at_wdfm.com for details.

-----------

Sure, we're big. But the size of your budget doesn't matter.
Our neighborhoods let you pinpoint exactly your target.
http://www.geocities.com/

----------------------------------------------------------------------

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