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NONE: Re: ONLINE-ADS>> Question of ethics...
Re: ONLINE-ADS>> Question of ethics...
Kevin Leathers (Kevin.Leathers_at_obgyn.net)
Mon, 11 Aug 1997 20:14:26 -0500
Michael J. Sexton wrote:
>>This sounds like we need more specifics before we can generate an opinion.
>>Some companies have names that become synonomous (sp?) with the product.
>>For example, I would certainly use the word "Xerox" as a keyword in a
>>copier company's site, even if they only sell Canon copiers. Everyone has
>>said at some time that they are "xeroxing" a document, even when they are
>>using a Savin copier.
>>
>>Trademark lawyers would call this a fair use. The word has an alternative
>>meaning to the trademarked name "Xerox." My first question is whether the
>
Kief Morris wrote:
>Actually, trademark lawyers call this losing your trademark.
>If you allow people to use your trademark as a generic term
>you lose the right to enforce it. This is why Xerox mounted
>a campaign to discourage people from using their trademark
>in a generic sense, which is why you seldom hear people
>using the word that way these days. Nowadays people tend to
>talk about copying rather than Xeroxing.
>
Absolutely Kief!
Canon Reps refer to the process as Photo Copying or copying for short
Good point. There are a number of companies that face loosing their brand
name if they are to become synonomus with the product, some examples that
come to mind are:
Roller Blades: In-line Skates
Kleenex: Facial Tissues
Q-Tip Cotton Swabbs
Coke: Cola
Pop Tart Toster Pastry
Band Aid Adheasive Bandage
Blah, Blah, Blah........
Using the brand name to promote the generic is not right and will not be
right until the brand name is lost and used as the genric. Just see wht the
reaction is when you order a Coke at Taco Bell, KFC, or on Nortwest
Airlines. They have to explain that they don't have Coke, they only serve
Pepsi products.
--
Kevin Leathers PH:(512)451-2842 FAX:(512)377-5626
Director, Sales & Marketing OBGYN.net <http://www.obgyn.net>
Austin, Texas USA 78756 mailto:kevin_at_obgyn.net
ONLINE MEDIA KIT: <http://www.obgyn.net/advert/advert.htm>
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