Re: ONLINE-ADS>> one to one

Preston Bealle (pbealle_at_ns.ny.poppe.com)
Tue, 12 Aug 1997 12:41:35 -0400

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Carol Guttery wrote:

You can argue that true 1:1 marketing is as specific as sending one
> unique piece of communication to one unique individual. But economies
> of scale make that an unlikely proposition. But specific offers sent
> to people who have asked for related information sounds pretty
> relevant to me.

I agree that the user "permission" and participation puts PowerAgent
in a whole different class, plus removes the privacy issue as a
concern. Whether it's truly one-to-one marketing or not depends on
how well you use the information to customize output to the receiving
consumer.

Preston Bealle
Director of On-line Advertising
Poppe Tyson/NY
212-367-4063

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