Re: ONLINE-ADS>> One-to-One

Tom Hespos (thespos_at_k2design.com)
Fri, 8 Aug 1997 13:41:12 -0400

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The Internet can fit all of the models previously mentioned...

One-to-One: Individual e-mails, Instant Messages, etc.
One-to-Many: Websites, banner advertising, listservs, etc.
Many-to-One: Push products, etc.
Many-to-Many: Chat, newsgroups, etc.

And many of the above-mentioned media can straddle two or more
categories. For example, e-mail can be one-to-one, or one-to-many. I
wouldn't go out on a limb and say that the Internet is great for one of
the categories above and crummy for another. A new subtype of Internet
media, heretofore unexplored, could easily become the "next big thing"
and make you eat your words.

Just my $0.02.

Thomas F. Hespos, Jr.
Senior Media Planner
K2 Design
http://www.k2design.com
http://members.aol.com/~THespos
(212) 547-5234
NASDAQ: KTWO

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