NONE: ONLINE-ADS>> mail order
ONLINE-ADS>> mail order
Dan Jondron (danj_at_classicar.com)
Wed, 13 Aug 1997 07:48:23 -0700
As a publisher of an online magazine, I am in direct competition with print
pubs. Further, most of the advertisers in our market publish paper catalogs.
I wonder if there is enough interest to start a thread comparing statistics
in this type of market. I have been asking my advertisers and my potential
advertisers the following question: What is the cost of acquiring a new
customer from print advertising? The responses have been in the $1.50-$2.00
range. We know that we are currently sending very interested customers to
our advertisers websites at a cost of 7-20 cents each, that 70% of these
order the catalog from the advertiser and that conversion rates (those who
actually order products) are in the range of %80. This is a significant cost
savings for our advertisers. The cost of acquiring a new customer from the
online ads averages 30 cents/customer. Comments from either mail order
businesses who know their costs (many don't) or content providers who are
gathering similar statistics would be appreciated. If this thread is too
unique, please comment directly to my email address. Let's show the paper
pubs and their advertisers the power of online ads! Thanks to all and
especially to our fine moderator.
Dan Jondron
Classic Car Source
800-945-4077
www.classicar.com
1155 N. State St. #417
Bellingham, WA 98225
danj_at_classicar.com
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