ONLINE-ADS>> Direct response pricing

Martinez, Gloria (GMartinez_at_herald.com)
Wed, 13 Aug 1997 17:16:33 -0400

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Online group, our site has recently received several requests for
companies who wish to pay for advertising with us based upon click
throughs or actual sales. We have traditionally sold based upon
impressions, but are considering these new proposals. What is the
market price for click throughs, sales, per inquiries? Can someone give
me a clue on how to proceed further with this concept?

Gloria Martinez-De Jesus
Online Account Manager
Miami Herald Online
HeraldLink/El Nuevo Herald Digital
(305) 376-4911
e-mail: gmartinez_at_herald.com
http://www.herald.com
http://www.elherald.com
-your source for news in South Florida y el mundo entero.

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