ONLINE-ADS>> Advice on Buying and Selling Web Ads

Steve O'Keefe (IPS_at_olympus.net)
Thu, 14 Aug 1997 13:34:46 -0700

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I've been given permission from John Wiley & Sons to distribute an excerpt
from the new book, "Advertising on the Internet," by Robbin Zeff and Brad
Aronson. Just published this month, the excerpt is fresh and accurate. It's
from the chapter on Selling Online Ads and deals with such subjects as:

- Selling ad space through networks (DoubleClick, ILE, etc.)
- Selling targeted ads (by domain, keyword, etc.)
- Auctioning ad space and offering discounts
- Profitably ridding yourself of excess ad space inventory

Of course, the excerpt can be "read backwards" by those wanting to buy ad
space rather than sell it. You can get the excerpt by sending
mailto:IPS_at_olympus.net with the subject line: "Send Ad Sales." I'll reply
with the excerpt file.

"Advertising on the Internet" will be helpful not only to the advertising
professionals amongst us, but also to lay persons wanting to sell ad space
on their web sites or buy ads to promote their businesses. To find out
whether this book has what you're looking for, request the excerpt or visit
the Wiley web site:

http://www.wiley.com/compbooks

Steve O'Keefe <IPS_at_olympus.net>

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