ONLINE-ADS>> MODERATOR's NOTE: Sponsors - Aptex Software & LinkExchange

rhoy_at_tenagra.com
Fri, 15 Aug 1997 10:54:41 -0500 (CDT)

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Hey all,

This past week, two sponsors generously underwrote the cost of our
discussions. I want to take a moment to introduce them.

Aptex Software is the maker of SelectCast - the software behind innovative
ad targeting services such as Infoseek's UltraMatch.

Now you can get this for your system too. SelectCast for Ad Servers 2.0 is
a real-time ad targeting system that delivers clickthrough improvements of
up to 100 percent over the best other targeting methods, and can also be
used to validate audience-appropriate product messages, minimize wasted
impressions, evaluate advertising copy and identify new groups of
customers.

For more details, see:

http://www.aptex.com/select.htm

The second sponsor this week is LinkExchange - a company that has become
somewhat of an institution on the Internet. LinkExchange's mission is to
help web sites promote themselves. Its members show ads for other members
and paying sponsors, in return for in-kind advertising.

LinkExchange is raising awareness of its ability to target your banner,
with 1,600 site categories to choose from.

For more details, see:

http://www.linkexchange.com

Please visit our sponsors. Their dollars help make it possible to bring you
the Online Advertising Discussion List as a free service.

thanks,

richard
moderator

----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:

LinkExchange introduces new targeting across its network. For the first
time, any advertiser can target niche audiences from 1,600 site
categories. Visit LinkExchange at http://www.linkexchange.com

-----------

**Clickthrough Maximization**Lifestyle Targeting**
**Behavioral Profiling**Real-Time Learning**Guaranteed User Privacy**
Aptex SelectCast Targeting ---> http://www.aptex.com/select.htm

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