re: ONLINE-ADS>>Direct response pricing

Leo Scheiner (leo_at_netcomuk.co.uk)
Sat, 16 Aug 1997 11:08:23 +0100

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>"Martinez, Gloria (Miami)" <GMartinez_at_herald.com> wrote:

>Online group, our site has recently received several requests for
>companies who wish to pay for advertising with us based upon click
>throughs or actual sales. We have traditionally sold based upon
>impressions, but are considering these new proposals. What is the
>market price for click throughs, sales, per inquiries? Can someone give
>me a clue on how to proceed further with this concept?

We have a transaction ad banner network http://www.safe-audit.com which
operates as a market so that host sites can select advertising banner
placement proposals. If you register as a host site you can check through
all the various current proposals and note the different payment strategies
and the current realtime performance including equivalent cpm revenue. You
can also download the freeware banner wizard which was just awarded four
stars by ZDNet. That has a lot of information about how to structure
transaction payment proposals and has a modelling function that
allows you to model and assess the impact of different strategies.

Leo Scheiner <leo_at_netcomuk.co.uk>

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