ONLINE-ADS>> Ad Bytes / August 18, 1997 / issue 28

rhoy_at_o-a.com
Mon, 18 Aug 1997 17:45:29 -0500 (CDT)

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Ad Bytes / August 18, 1997 / issue 28
=====================================

Ad Bytes is a weekly supplement to subscribers of The
Online Advertising Discussion list. It profiles news items
relating to online advertising, PR and promotion. Its purpose
is to two-fold:

1.) to keep subscribers informed about current issues in
the field, and
2.) to help spark new topics of discussion.

Unsubscribe instructions for the discussion list are at the
bottom of this message.

----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsors:

Want Your Advertiser's Message in Front of the RIGHT Audience?
SelectCast For Ad Servers 2.0***The Most Effective Way to Target Ads
>>>>>>> http://www.aptex.com/select.htm <<<<<<<

-----------

LinkExchange introduces new targeting across its network. For the first
time, any advertiser can target niche audiences from 1,600 site
categories. Visit LinkExchange at http://www.linkexchange.com

----------------------------------------------------------------------

In this issue:
==============

IN THE NEWS
Talk City chats up longer ads -- News.com
Software streams into banners -- News.com
The Great Web Sellout Picks Up Speed -- Wired News
Geek Talk: Drumming Up Web Traffic, Cheap -- Wired News
Study: Web users watch more prime-time TV... -- Ad Age
Making Money by Bartering on the Web -- NYT CyberTimes
Number Crunching: Study Reveals... -- Marketing Computers

NEW PRODUCTS, SERVICES, & REPORTS
LinkShare Synergy
FlyCast's Private AdNetworks

IN THE NEWS
-----------

Talk City chats up longer ads
News.com
http://www.news.com/News/Item/0,4,13278,00.html

My biggest complaint about online advertising is there just isn't enough jargon. Thankfully, Talk City adds yet another word to our skimpy industry lexicon - "intermercials."

==============

Software streams into banners
News.com
http://www.news.com/News/Item/0,4,13350,00.html

Streaming video and audio, without plug-ins or helper apps. All it takes is $40,000.

==============

The Great Web Sellout Picks Up Speed
Wired.News
http://www.wired.com/news/news/business/story/6038.html

An excellent story on the opening keynote address of the Jupiter conference in New York. This line from the story seems to sum up the whole attitude of the speakers:

"Despite such lip service paid to the Web's revolutionary potential,the overall tone belied a deeper longing for the Web to get its act together and start behaving more like TV."

==============

Geek Talk: Drumming Up Web Traffic, Cheap
Wired.News
http://www.wired.com/news/news/technology/story/6074.html

A good primer on cheap ways to drum up traffic, or as we like to say in the industry "guerrilla marketing."

==============

Study: Web users watch more prime-time TV than non-users
Ad Age
http://www.adage.com/interactive/articles/19970811/article1.html

Remember that study awhile back that said TV viewership is declining in favor of more people getting online? Well, it turns out that may not have been true.

==============

Making Money by Bartering on the Web:
Three Harvard Grads Swap Ad Banners
NYT - CyberTimes
http://www.nytimes.com/library/cyber/week/081097banner.html

Well-done profile of LinkExchange, the largest ad network on the net.

==============

Number Crunching: Study Reveals Brand-Boosting Power of Interstitial Web Ads
Marketing Computers
http://www.marketingcomputers.com/news/9708/12_03.html

Millward Brown International, the guys who brought you the "HotWired Advertising Effectiveness Study," are back. This time they are looking at the effectiveness of intersitial ads.

NEW PRODUCTS, SERVICES, & REPORTS
---------------------------------

LinkShare Synergy
http://www.linkshare.net
technology that manages referral agreements between online merchants and site owners

FlyCast's Private AdNetworks
http://www.flycast.com/PR080897.htm
Private AdNetwork Options Provide 100% Solutions For Web Advertising Buyers/Sellers.

That's it!

richard
moderator
online advertising discussion list

----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:

Want Your Advertiser's Message in Front of the RIGHT Audience?
SelectCast For Ad Servers 2.0***The Most Effective Way to Target Ads
>>>>>>> http://www.aptex.com/select.htm <<<<<<<

-----------

LinkExchange introduces new targeting across its network. For the first
time, any advertiser can target niche audiences from 1,600 site
categories. Visit LinkExchange at http://www.linkexchange.com

----------------------------------------------------------------------

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