Re: ONLINE-ADS>> one:1 marketing / keyword ethics

Kathy E. Gill (kathy.gill_at_boeing.com)
Fri, 15 Aug 1997 15:43:20 -0700

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"Randall Farmer [Team 13429]" <rfarmer_at_HiWAAY.net> wrote:
> On a halfway related note:
> here's an idea for DoubleClick or LinkExchange (or Aaddzz or
> any other cookie-munching ad network): Set up an ad server
> so that when a user/browser on a cookie-capable client
> rejects a cookie, it displays an ad directing them to a
> pro-cookie site or your network's privacy statement or
> something like that.

Don't you dare! That will tick more people off than the cookies. It's
up there with the "server reads that I have Netscape 3.0 and direct me
to the full-service highbandwidth graphics site" option .. even though
I'm on a 28.8 and have graphics off!

People do not like to be "auto-directed" ... particularly when the
"benefit" acrues not to them, but to the site manager.

Kathy

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