ONLINE-ADS>> e-mail marketing the right way

Marco Scheluchin (IMarco_at_TheArtMachine.com)
Sun, 17 Aug 1997 09:51:50 -0400

• Messages sorted by: [ date ][ thread ][ subject ][ author ]
• Archive Home Page
• Search
• Next message: Mark J. Welch, Esq.: "Re: ONLINE-ADS>> Getting web ads *QUICK* ?"
• Previous message: Kief Morris: "Re: ONLINE-ADS>> Direct response pricing"

I read Andy Rebele's post with a big
grin.

His results:
3,500 e-mails
100 listings of things to sell (2.8%)
1,000 unique visitors (29%)
35 remove requests+flames (1%)

are pretty common for a VERY targeted
mailing.

But they can be better.
After some practice, I've sent out over
10,000 e-mails
and received 0 remove request+flames
(0%).

I think VERY targeted email marketing is
one of the best kept secrets on the
internet.
Most people are so afraid of email
marketing that they never try it, and
forget about marketing 101 skills. All
of the headlines about the evils of
SPAM, blacklisting, etc. etc. have made
most web marketers forget that receiving
information (telemarketing, fax, snail
mail or email) about something that you
are interested in is NOT spam.

We all know that buying a list of 50
million email addresses is bad
marketing.

I know the effort Andy went through to
optimize his list, personally I use a
tool I developed to help me with the
effort (CyBot). But I still carefully
review _every_ email address before I
use it.

I also share the pleasure of watching a
marketing effort bring in results.

regards

marco scheluchin
imarco_at_TheArtMachine.com
http://www.TheArtMachine.com/CyBot.htm

----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:

Sure, we're big. But the size of your budget doesn't matter.
Our neighborhoods let you pinpoint exactly your target.
http://www.geocities.com/

-----------------------------------------------------------------------
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com

• Archive Home Page
• Search
• Next message: Mark J. Welch, Esq.: "Re: ONLINE-ADS>> Getting web ads *QUICK* ?"
• Previous message: Kief Morris: "Re: ONLINE-ADS>> Direct response pricing"

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.