 |
|
NONE: RE: ONLINE-ADS>> One to One
RE: ONLINE-ADS>> One to One
Mark J. Welch, Esq. (markwelch_at_ca-probate.com)
Fri, 15 Aug 1997 15:48:58 -0700
At 10:44 AM 8/15/97 -0700, Dipendra Nigam wrote (in part): * * *
>The traditional arguments about economies of scale are no longer relevant.
>The 'net is a great scale equalizer - I can afford to target ads down to a
>single user * * *
Whoa. I have been trying to place a targetted advertising buy for many
months, without success. The problem is the transaction cost: I want to
place a relatively small ad buy (under $2,500) and no one will do the
kind of targetting I want for a reasonable price for that small a purchase.
(In fact, no one can deliver the targetting I want at all: I want targetting
based on geography and user demographics, and NO ONE can deliver
that today.)
Here are my criteria, once again, in case someone will be claiming that
they can do it: I want to run a banner ad campaign aimed at "older"
(than average) users who are "wealthier" (than average), and who reside
in a certain portion of the "East Bay" (generally, from San Leandro to
Fremont to Livermore to Walnut Creek and Lamorinda). [I would accept
a slightly broader distribution (for example, 945xx zip codes, or 510
area code) in exchange for a lower CPM rate.] All other things being
equal, I would like my ad to reach more women than average, and
perhaps more gays & lesbians than average. For more discussion of
my desired ad placement, see sections 12-13 of my presentation from
Web Advertising '97 at http://www.markwelch.com/webadv97.htm
-- Mark J. Welch (510) 462-8483 http://www.ca-probate.com/
-- Web Site Banner Ads (Networks, Brokers, Exchanges, Software, PSAs):
-- http://www.markwelch.com/bannerad.htm
-- Web Counters: http://www.markwelch.com/counter.htm
----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:
Sure, we're big. But the size of your budget doesn't matter.
Our neighborhoods let you pinpoint exactly your target.
http://www.geocities.com/
-----------------------------------------------------------------------
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com
HOW TO JOIN THE ONLINE ADVERTISING DISCUSSION LIST
|
With an archive of more than 14,000 postings, since 1996 the
Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion
of online advertising and online media buying and selling strategies, results, studies, tools, and media
coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List. |
|
|
Online Advertising Industry Leaders:
Clicksor
List and Found
AdJungle
The Laredo Group
Add your company...
|
