ONLINE-ADS>> web marketing referred to as "alternative media"

B. Becker (bbecker1_at_ix.netcom.com)
Tue, 19 Aug 1997 17:31:59 -0500 (CDT)

• Messages sorted by: [ date ][ thread ][ subject ][ author ]
• Archive Home Page
• Search
• Next message: Randall Farmer [Team 13429]: "ONLINE-ADS>> Pro-cookie ad (Was: 1:one marketing / keyword ethics)"
• Previous message: Coyne, David: "ONLINE-ADS>> managing listserv ads"

I read with interest the post about web marketing versus space advertising.
Web advertising is cost effective. However, the numbers currently pale as
compared to other media. Maybe in time this will change. However, I
beleive that web marketing will soon be referred to as "alternative media"
similiar to package inserts, coop mailings, etc.

As an example, one of my clients is a large niche magazine publisher:

1. The web page promotes subscriptions for the magazine. They receive
about 100 - 200 orders per month.
2. An ad in a single weekend FSI - Free Standing Insert - can bring in 3000
orders.
3. A TV campaign can bring in 10,000 orders in one weekend.
3. A direct mail campaign can bring in 200,000 + orders from one drop.

For a very small business the web has some allure. For any small to large
business, other media may still be better suited to bring in the overall
numbers necessary.

B. Becker

----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:

xe-a*dsCUTfq/twTHROUGHsh#aioTHEor!sa_at_wCLUTTERagn+se
CUT THROUGH THE CLUTTER
http://www.geocities.com/mediakit/

-----------------------------------------------------------------------
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com

• Archive Home Page
• Search
• Next message: Randall Farmer [Team 13429]: "ONLINE-ADS>> Pro-cookie ad (Was: 1:one marketing / keyword ethics)"
• Previous message: Coyne, David: "ONLINE-ADS>> managing listserv ads"

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.